Category and Brands Insight Analyst

Category and Brands Insight Analyst
Posted 11 months ago

Responsible for supporting the sales and marketing team, by analyzing market and category data in order to provide insight into market trends and opportunities for the brands

Key Responsibilities (max. 5)

  • Analysing key market, product, and sales data to identify any strengths, weaknesses, opportunities or threats for the business.
  • Recognising actionable insights from data across multiple sources quickly and effectively
  • Translate key findings and be able to present simply and effectively to key stakeholders both internally and externally
  • Update and report market changes on a monthly basis using a number of different data sources

Additional Responsibilities (max. 5)

  • Supporting NPD and brand communication by researching market data and price positioning, as well as helping predict sales performance
  • Through the use of account specific data, identify potential opportunities to further grow the business
  • Internal Promotional analysis to highlight the best ROI activities working alongside the customer in order to support their strategies
  • Weekly tracking and updating of account specific sales data


  • Directly Reports to: Marketing Director
  • Works alongside Marketing and Sales team

Interactions (internal & external)

  • Senior Management team
  • Marketing Team
  • Sales Team
  • External agencies such as: IRI, Dunhumby, I2C / SIP

Professional Experience and Education

  • Proficiency in Microsoft IT packages, Word and PowerPoint, high level of Excel experience
  • Good interpersonal and time management skills
  • Degree educated in a relevant subject e.g Business, Marketing
  • Previous FMCG experience

Specific knowledge

  • Use of IRI and Nielsen based customer information databases
  • Use of Dunhumby,I2C / SIP and other customer specific databases
  • Interest in consumer behaviour and data
  • Experience in interpreting data and gaining insight
  • Previous knowledge of SAP/BI

Specific competencies

  • Good Communication skills
  • Great organisational and complexity management
  • Demonstrable Analytical Skills
  • Ability to interpret data
  • Willingness to work collaboratively as well as on an individual basis
  • Self-motivated and able to work within time constraints

Job Features

Job CategoryCategory and Brands Insight Analyst

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